The Importance of GMB for your Local Business

We spend a lot of time and effort on social media marketing to ignore the first and most crucial step – search ranking optimization. Google is the most used search engine for essential purchases, even though we use many social media platforms. Potential customers open the Google Chrome browser and search about products and services for research.

According to Google, almost half of all searches have local intent. The business location happens to be the most searched for information by people. Therefore, you have to ensure that you or your business appear on multiple search results devices. The simplest and fastest way is to be listed through Google My Business.

Google My Business (GMB) blends search engine results into marketing schemes, which is great for local SEO in Adelaide and other cities of Australia. It might seem like another business listing, but instead, it's a great tool that helps you a lot via Google search.

So, what is Google My Business?

It is a free marketing tool by Google that enables business people and marketing individuals to manage the way their enterprise is shown on Google Maps and Google Search. Additionally, it takes care of other details like the name, address, contact info, link to website, and hours of operation.

You can get started for your GMB listing by creating a profile and then verifying it. You may also claim an already existing profile (auto-generated). Your strategy for local SEO in Adelaide must include this vital step as it makes your business and related info easier to find. Ensure that the information is updated, optimized, and complete.

Reasons to use GMB for Local SEO Adelaide

Improve your web visibility

One of the most significant advantages of having a Google My Business listing is that it improves your company's visibility on the web. When people search for a product or service, the first three listings on Google are usually organic. The Local 3-pack is a great way to promote your business without having to spend a fortune on a website. It works by grouping the top 3 local businesses in each area. Creating a Google My Business listing can help boost your chances of being included in the local 3-pack.

Provide proper information to your customers

GMB allows you to share all your business information in one place. It works seamlessly with Google's search and maps tools. Before you post anything, think about what you want to achieve. This will help you determine which post will most likely get people to visit your site or purchase something new. Therefore, make sure to benefit from GMB as part of digital marketing in Adelaide.

Increased Traffic

According to Google, having a Google My Business listing is 70% more likely to attract local customers. This is because having a Google My Business listing helps users find local businesses. Having a website that loads quickly is very important for local search results. It can help boost your sales, attract new customers, and keep existing ones busy.